Let’s start with the very basic term i.e. SEO-Search Engine Optimization. Now, what is SEO and why SEO is important for any business. The name itself suggests that your website needs to be optimized to satisfy Search Engines i.e. Google, Bing, Yahoo, Baidu etc. SEO for any business is essential to drive organic traffic through the search engines.
Many businesses focus on short-term revenue and neglect the long-term benefits. So they prefer to make sales in less time with Ad campaigns spending a huge amount of money. But in this, conversions are high at first and falls rapidly within a short time. But on the other hand, spending few bucks in SEO gets the real results with long-term sales.
PPC campaigns are also needed to give a starting boost to your website. Here to conclude the best way is opting both SEO and PPC campaigns within a limited budget. Then you can easily understand the long-term stats. Going for SEO or PPC again depends on factors like business requirements, budget etc. Big businesses can invest both in SEO and PPC to maintain consistent traffic.
I know you wonder how this happens in real-time, let’s discuss more clearly each and every point that focuses on boosting your sales with SEO. Here we provide more insights on the topic SEO for beginners
Now the big question in your mind now is whether SEO can be done by businesses themselves or they need to approach SEO agency, Here what can I say is that SEO can be done, anyone and everyone. But in this competitive world ‘Time is Money’. So if any business starts to concentrate on SEO themselves leaving behind their core services, then it leads to downfall.
Ex: If an Interior Designing company totally concentrates on doing SEO to their website after learning how SEO increases their sales, then the time they spent on their core services I.e. getting innovative designs goes down and obviously the sales fall.
So what the best solution for this is that it’s good to learn about SEO and try doing it unless it harms your own business. I suggest that handle it SEO freelancer or Agency because it’s their full-time work and they can do it even better.
Also, it’s important for you to know about SEO so that you can find that the SEO services you avail are worth the money and provide the real results.
There are two types of SEO required for any website
- On page SEO – It helps Google understand your business directly just by looking at the websites
- Off page SEO – In a simple language, other authoritative websites refer your site to Google and helps in building a brand
Now if you ask which is more important On-page or Off-page, I would clearly say both are good signals in the eyes of Google.
Let’s further discuss more deeply on on-page and off-page SEO and how it increases the sales.
Here you are going to learn how to optimize your website. The following factors are considered in on-page SEO:
- Finding focus Keywords
- Indexing your site in search engine
- Make robot.txt file
- Website speed
- Use SEO-friendly URLs
- Use text links
- Remove welcome pages
- Fix your broken links
- Remove duplicate content
- Correct HTML and CSS mistakes
- Submit XML sitemap
- Optimize your landing page
- Maintain good length of Titles and Meta description
- Keyword Density
- Implement snippets
- Optimize the content
First of all, you should remember that if there is no keyword optimization, then there is no SEO. You can think why keywords are that important, it is because choosing correct keywords to double your sales and at the same time choosing wrong keywords can never get sales at all. It clearly states that Keywords can make or break your business
So your primary focus should be on the keywords if you really expect some sales out of your business. And the thumb rule that works is to choose not short keywords but keyword phrases (mid-tail to long-tail keywords)
These keywords have less competition and reach limited traffic but highly targeted traffic. Never go for high traffic with fewer conversions. Always search a way for less traffic and more conversions. The simple truth to remember is highly targeted traffic more Return on Investment (ROI)
There are two types of keywords i.e. Informational and transactional. The short keywords come under informational (Ex: Digital Marketing- here the visitor may be searching to know information about it). The mid-to-long tail keywords are likely to be transactional (Ex: Digital Marketing courses online – here the visitor knows about the topic and ready to purchase the course)
Now it’s time to do keyword research and you can use various tools like Google suggest, Google keyword planner, SEMrush, Ahrefs, Uber suggest, Keyword Discovery, Word Trends, Google trends, LSI graph etc. But you get to know lots of keywords in your niche and you should the focus keywords that increase your sales.
It’s very important to choose the best 5 keywords among 100 keywords and here comes the need for SEO experts. If you decide to do keyword research by yourself then you need to work on that for days (it may even take months to understand how it works) and then you can get it only after a lot of trails.
Consider keywords with high relevance, high search volume and low competition. After you discover your focus keywords, then optimize your content with those keywords.
Check here to know how your website ranks for a particular keyword compared to your competitor website
Index your site:
Indexing your site is like inviting search engines to find your website. Only when a search engine crawls your website pages it understands that your website exists in the database. For Google, its Robot crawls the pages when you fetch in search console
To know you indexed your website or not search for query site:domain.com. If there are no results found, then it’s time you index your web pages. You can submit to any search engines by searching with this query “add URL to search engine” (Ex: search for “add URL to bing” to submit your web pages in Bing.
If you focus on local search engines, then you need to submit for that too (Ex: Baidu in China)
Make robots.txt file:
It’s important you tell Google bots which web pages are allowed to crawl on your website and which are not allowed. You should never crawl web pages which contain sensitive or private info (ex: Login page, sign up page, shopping cart etc)
Therefore, prepare a list of pages are not allowed to crawl in a file called robot.txt. You can search for plugins in WordPress to make a file. Then validate your file with online validators as any error in the file can make your site not indexed at all
Just search for online robots.txt validators in Google and you can get many results to check your file.
Generally, your website visitors have less patience to stay on your site until the page loads. They expect the page to be loaded in seconds. Even I expect the same when I visit any website. I think you too do the same. So visitors leave the site without even thinking a moment if the page speed is slow.
Even Google never the sites with less loading sped. Therefore always opt for reliable hosting services with good uptime and page speed as this is one of the 200 website ranking factors.
Click here to check your website performance and speed.
Use SEO-friendly URLs:
Always use URLs that are SEO friendly and user-friendly. So use URLs that are ending with .html with keywords in the URL. This looks good for search engines to identify what is your website is about. Avoid using dynamic URLs with numbers in the URL as it confuses search engines and looks spammy.
If you already indexed dynamic URL, need not worry. Include that URL in the robots.txt file which we already discussed. Now create a new static URL and index it. Google loves to crawl SEO-friendly URLs.
If you are linking then use text links with anchor text but not image links. Google can’t understand the image links as it can’t read the text written on the image. Though image links give good look to the website, it does not look search engine friendly.
If you want to create great images then use CSS or DHTML technologies which are easily understood by Google.
Frames are used to divide the same browser window into different parts with HTML. All the parts contain the same URL and it confuses Google to crawl. You have to remove the frames completely or include noframe tags
Flash is used in animation and this is not identified by Google. Never use flash in navigation elements, if you want to discuss with your web developer to place it in the footer.
Remove welcome pages:
You would have seen a page with the message welcome to this page and click here link to visit the website. It sometimes irritates visitors and search engines too. So, remove these types of pages and make the website user-friendly
Create a good navigation making easy for Google bot to crawl your website faster. You can define categories and sub-categories if your website has a lot of content. Then interlink the content by cross-
linking with various categories. This help to pass the link juice equally and builds the page authority.
Fix your broken links:
Broken links are missing or incorrect HTML code links or non-existing web page links. If you have broken links then you need to redirect google robot to the actual page or it simply leaves your website.
You can check your broken links here.
Remove duplicate content:
Duplicate content can be internal and external. External refers to other website’s content and internal refers to your own website’s content.Check here to find the external web-pages which use your content.
If you own several domains with the same content, then create a cross-domain canonical tag.
For internal duplicate content, check if 2 or more URLs pointing to the same content. If yes, then use
301 redirect to point to single URL.
Correct HTML and CSS mistakes:
Find all the HTML and CSS errors to make your website look good. Though it doesn’t cause much harm, it provides a great experience for visitors browsing error less websites. Check here for CSS validation.
Submit XML sitemap:
XML sitemaps are search engine friendly, so prepare a list of your webpage URLs you want the search engine to crawl and submit it. There are a lot of plugins available in WordPress that generate a sitemap automatically when you publish a new post or page.
Optimize your landing page:
A landing page is a page which has call-to-action and directs visitors what they have to do (Ex: Subscribe to the newsletter, Purchase course etc). So you should make 4-5 landing pages using focus keywords to check out which converts the best. In every page, you need to use one focus keyword and other closed related keywords to focus keyword.
You can either optimize the best-ranking web-page of your site into the landing page. Or you can create a new page with the SEO-friendly name.
Titles and Meta description:
Title and Meta description is what visitors see on the search engine results page. Therefore it must be good and relevant to your niche. Write an eye-catchy title tempting the user to click the link. The recommended length for the title is 50-60 characters. If it has more characters, Google would automatically cut it and shows as dots.
Write description briefly describing what your business offers with seasonal discounts if any. This occasional offers would attract a large number of visitors. Also, an ideal length for description is 150-160 characters.You can use your focus keywords in Title and Description.
There is no actual number for the keyword density. It can range anywhere between 0.1-7 approximately. To know which works best for you, a bit of research is needed. You have to continuously spy your competitors whose website gets top rankings. Keyword Density is calculated as the total number of keywords/ total keywords. Just follow your competitors to improve your website rankings
Use markups like schema.org to implement rich snippets. You can check here for more info. Visitors just love your website if they see the rich snippets showing up in the search results.
Optimize the content:
Your content should be natural and in simple language. Also, try to write more content beating your competitors. Search engines love good quality informative content. Use headings and infographics to make visually good. You can even use Bold and Italic to emphasize the importance of the word.
You should write the content including focus keywords, long-tail keywords, and semantically related keywords. Use Alt-text for images as search engines under understand what that image is about and displays the text if the image fails to load.
These are few most important On-page SEO factors. Assuming that you optimized your website for the search engines, let’s now discuss on off-page SEO factors too
Off-page is building quality links. There are two types of links to which web-pages are linked. Internal links which are used for interlinking various web-pages of your website. External links are used for linking your website pages to other external website pages.
In external links, we have Inbound and Outbound links. Inbound links are basically linking you got back from other authoritative websites i.e. backlinks. Outbound links are the links which you link to other sites and which are seen on your website.
Now, why is link building important?
Firstly, Link-Building is kind of reference to Google that your website is highly useful and so that must be kept in top rankings. The more back-links you get from authoritative domains, the more value is built in the eyes of Google.
Secondly, you can attract traffic from the website from where you got backlinks. So here your targeted traffic comes from the other website, so that website must be relevant to your niche. Relevancy is very important when getting backlinks.
Google considers only high-quality backlinks from relevant niche websites to increase your website rankings and domain authority.
Types of Backlinks:
There are two types of backlinks free and paid. You can get free links by writing high-quality content and others would obviously link to your content. Or you can also try out reciprocal linking building with other websites for free
But if you go for paid backlinks, Google definitely lower your rankings as this is not recommended. Due to the powerful algorithm, Google makes it a no-follow link by default if it finds paid link.
So if you consider paid links then go for a no-follow link from the authoritative site and so at least it would be helpful for SEO purpose though it doesn’t drive any traffic initially.
How to build quality backlinks:
- Always try to build backlinks from relevant niche websites only
- Don’t build links in Free for All(FFA) sites and Link farms
- Use keywords in anchor text of the back-link
- Let your anchor text look natural with variations like brand name, broad match keyword, commercial anchor etc.
- Build links gradually with using different anchor text variations
- Avoid sitewide links that stay on every page and looks spammy
- Get backlinks from Homepage of the external website
- You can also get a link from the inner page of the website which has high page authority and less competition to get the backlink. So it looks natural to search engines if you get links from various pages
- Get links from different domains with various extensions like .edu, .gov, .org etc.
- Check Alexa rank, page rank and domain age before getting backlinks from other sites.
- Always get both do-follow and no-follow links in the good ratio to make your backlink profile more natural.
- Fix the broken links and redirect them to actual links or you would lose the quality backlinks pointing to the broken links.
You can build backlinks for your homepage and other useful web-pages too. Optimize your web pages with long-tail keywords which have less competition. Try to keep your backlink profile as natural as possible.
The various sources to get backlinks are blogs, guest posts, magazines, press releases, forums, Q&A sites, video platforms, social media sites, podcast websites.
Different anchor text variations:
If you run a local business, then it’s important to get link juice from local directories and local organization websites.
Avoid backlink spamming or Blackhat SEO techniques as Google’s Penguin update penalizes your website if more backlinks are built in less time and low quality.
I think by now you have got a clear idea of doing on-page and off-page SEO to your website. Some more important points here.
How to increase your brand presence:
- Offer valuable content to the visitors that feel to revisit the website
- Understand your customers to fill the gaps and to provide high-quality services
- Get one-way backlinks with guest posting on various relevant niche blogs leaving your website link in the bio section to attract traffic to your website
- Involve in blog commenting, forum posting and discussion. Engage others with valuable info and you can automatically drive them to your website. Though you get no-follow backlinks from blogs and forums still it’s highly valuable.
- You can also approach other bloggers in your niche to write reviews about your business or services.
- Finally, use linkbait i.e. create unusual amazing content that people love to share it online.
- Be active on all social media sites to promote your brand with customer engagement.
- Bookmark your web pages in social bookmarking sites and share your blog posts in blog directories.
- Getting paid backlinks like paid reviews, paid ads to be placed on other’s website, sponsoring events and donations.
- Build trust with customers and they act as an advertising channel for your business.
5 best SEO tools anyone doing SEO should be using:
- Longtail Pro
5 best SEO blogs to follow for getting latest updates on SEO:
- Quick Sprout